Comments
Published Online:1 May 1986https://doi.org/10.1287/mksc.5.2.109
Abstract
I am flattered to see that the data from our 1959 experiment are still being analyzed. And I am impressed with the mathematical elegance of Mahajan and Muller's (Mahajan, V., E. Muller. 1986. Advertising pulsing policies for generating awareness for new products. Marketing Sci.5 89–106.) analysis. It would be presumptuous of me to comment on the technical aspects of the paper. However, some comments on our more recent work in this area may be of interest.
