Technical Note—A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship
Published Online:1 Aug 1986https://doi.org/10.1287/mksc.5.3.269
Volume 5, Issue 3
August 1986
Pages 179-273
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- Published Online:August 01, 1986
© 1986 INFORMS
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Charles B. Weinberg, Doyle L. Weiss, (1986) Technical Note—A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship. Marketing Science 5(3):269-272.
https://doi.org/10.1287/mksc.5.3.269
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