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Commentary

Richard M. Johnson
Richard M. Johnson
Sawtooth Software, Inc.
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Richard M. Johnson

Richard M. Johnson

Sawtooth Software, Inc.

Search for more papers by this author

Published Online:1 Nov 1986https://doi.org/10.1287/mksc.5.4.322

Abstract

Commentary to Hagerty, M. R. 1986. The cost of simplifying preference models. Marketing Sci.5 298–319.

cover image Marketing Science

Volume 5, Issue 4

November 1986

Pages 275-402

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Published Online:November 01, 1986

© 1986 INFORMS

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Richard M. Johnson, (1986) Commentary. Marketing Science 5(4):322-322.

https://doi.org/10.1287/mksc.5.4.322