Comment—Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models
Published Online:1 Feb 1987https://doi.org/10.1287/mksc.6.1.98
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Volume 6, Issue 1
February 1987
Pages 1-100
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- Published Online:February 01, 1987
© 1987 INFORMS
Cite as
Naresh K. Malhotra, (1987) Comment—Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models. Marketing Science 6(1):98-99.
https://doi.org/10.1287/mksc.6.1.98
