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Commentary

Herbert L. Blitzer
Herbert L. Blitzer
Eastman Kodak Company
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Herbert L. Blitzer

Herbert L. Blitzer

Eastman Kodak Company

Search for more papers by this author

Published Online:1 May 1987https://doi.org/10.1287/mksc.6.2.175

Abstract

Commentary to Rangan, V. K. 1987. The channel design decision: A model and an application. Marketing Sci.6 156–174.

cover image Marketing Science

Volume 6, Issue 2

May 1987

Pages 101-221

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Published Online:May 01, 1987

© 1987 INFORMS

Cite as

Herbert L. Blitzer, (1987) Commentary. Marketing Science 6(2):175-176.

https://doi.org/10.1287/mksc.6.2.175