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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Promoter: An Automated Promotion Evaluation System

Pages:101–123

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.101

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Modelling the Effectiveness and Profitability of Trade Promotions

Pages:124–146

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.124

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Commentary—Steps Toward Mastering Trade Promotions

Pages:147–149

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.147

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Commentary—Approaches to Promotion Evaluation: A Practitioner's Viewpoint

Pages:150–151

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.150

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Reply

Pages:152–153

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.152

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Reply

Pages:154–155

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.154

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The Channel Design Decision: A Model and an Application

Pages:156–174

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.156

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Commentary

Pages:175–176

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.175

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Commentary

Pages:177–178

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.177

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Reply

Pages:179–181

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.179

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A Simulation Comparison of Methods for New Product Location

Pages:182–201

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.182

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Free Access
Commentary

Pages:202–203

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.202

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Commentary

Pages:204–205

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.204

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Reply

Pages:206–207

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.206

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Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure

Pages:208–221

Published Online:May 1, 1987

https://doi.org/10.1287/mksc.6.2.208

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