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Commentary

Richard M. Johnson
Richard M. Johnson
Sawtooth Software, Inc.
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Richard M. Johnson

Richard M. Johnson

Sawtooth Software, Inc.

Search for more papers by this author

Published Online:1 May 1987https://doi.org/10.1287/mksc.6.2.204

Abstract

Commentary to Sudharshan, D., J. H. May, A. D. Shocker. 1987. A simulation comparison of methods for new product location. Marketing Sci.6 182–201.

cover image Marketing Science

Volume 6, Issue 2

May 1987

Pages 101-221

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Published Online:May 01, 1987

© 1987 INFORMS

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Richard M. Johnson, (1987) Commentary. Marketing Science 6(2):204-205.

https://doi.org/10.1287/mksc.6.2.204