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V. Kasturi Rangan
V. Kasturi Rangan
Harvard University
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Harvard University

Published Online:1 May 1987https://doi.org/10.1287/mksc.6.2.179

Abstract

Reply to commentaries (Blitzer, H. L. 1987. Commentary. Marketing Sci.6 175–176 and Koon, R. E. 1987. Commentary. Marketing Sci.6 177–178.) to author's paper (Rangan, V. K. 1987. The channel design decision: A model and an application. Marketing Sci.6 156–174.).

Volume 6, Issue 2

May 1987

Pages 101-221

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Published Online:May 01, 1987

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V. Kasturi Rangan, (1987) Reply. Marketing Science 6(2):179-181.

https://doi.org/10.1287/mksc.6.2.179

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Volume 6, Issue 2

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