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Commentary on “A Brand Switching Model with Implications for Marketing Strategies”

Jerome D. Greene
Jerome D. Greene
MarketMath, Inc.
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Jerome D. Greene

Jerome D. Greene

MarketMath, Inc.

Search for more papers by this author

Published Online:1 Feb 1989https://doi.org/10.1287/mksc.8.1.104

Abstract

Commentary on Colombo, R. A., D. G. Morrison. 1989. A brand switching model with implications for marketing strategies. Marketing Sci.8 1.

cover image Marketing Science

Volume 8, Issue 1

February 1989

Pages 1-106

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Published Online:February 01, 1989

© 1989 INFORMS

Cite as

Jerome D. Greene, (1989) Commentary on “A Brand Switching Model with Implications for Marketing Strategies”. Marketing Science 8(1):104-105.

https://doi.org/10.1287/mksc.8.1.104