Optimal Entry Timing for a Product Line Extension

Pages:1–17

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.1

The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence

Pages:18–34

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.18

Durable Goods and Product Obsolescence

Pages:35–56

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.35

Advertising Experiments at the Campbell Soup Company

Pages:57–71

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.57

Free Access
Reply

Pages:76–77

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.76

Free Access
Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches

Pages:78–88

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.78

Free Access
Note—A Brand Switching Model with Implications for Marketing Strategies

Pages:89–99

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.89

Free Access
Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model

Pages:100–103

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.100

Free Access
Commentary on “A Brand Switching Model with Implications for Marketing Strategies”

Pages:104–105

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.104

Free Access
Reply

Pages:106–106

Published Online:February 1, 1989

https://doi.org/10.1287/mksc.8.1.106

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