Reply
Published Online:1 Feb 1989https://doi.org/10.1287/mksc.8.1.106
Abstract
Authors' reply to commentaries Bordley (Bordley, R. F. 1989. Relaxing the loyalty condition in the Colombo/Morrison model. Marketing Sci.8 100–103.) and Greene (Greene, J. D. 1989. Commentary on “A brand switching model with implications for marketing strategies.” Marketing Sci.8 104–105.).
