Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches
Published Online:1 Feb 1989https://doi.org/10.1287/mksc.8.1.78
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Volume 8, Issue 1
February 1989
Pages 1-106
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- Published Online:February 01, 1989
© 1989 INFORMS
Cite as
V. Srinivasan, P. Vanden Abeele, I. Butaye, (1989) Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches. Marketing Science 8(1):78-88.
https://doi.org/10.1287/mksc.8.1.78
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