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April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Commentary on “Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience”

Published Online:1 Feb 1989https://doi.org/10.1287/mksc.8.1.72
"Commentary on “Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience”." Marketing Science, 8(1), pp. 72–73
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