Market Incumbency and Technological Inertia
Published Online:1 May 1991https://doi.org/10.1287/mksc.10.2.161
Abstract
This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalization are particularly likely to lead incumbents to soft-pedal such innovations.
