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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment

Pages:91–110

Published Online:May 1, 1991

https://doi.org/10.1287/mksc.10.2.91

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Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

Pages:111–130

Published Online:May 1, 1991

https://doi.org/10.1287/mksc.10.2.111

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Pricing and Promotions in Asymmetric Duopolies

Pages:131–144

Published Online:May 1, 1991

https://doi.org/10.1287/mksc.10.2.131

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Identifying Most Influential Observations in Factor Analysis

Pages:145–160

Published Online:May 1, 1991

https://doi.org/10.1287/mksc.10.2.145

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Market Incumbency and Technological Inertia

Pages:161–171

Published Online:May 1, 1991

https://doi.org/10.1287/mksc.10.2.161

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An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity

Pages:172–183

Published Online:May 1, 1991

https://doi.org/10.1287/mksc.10.2.172

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