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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Quality Perceptions and Asymmetric Switching Between Brands

Pages:185–204

Published Online:August 1, 1991

https://doi.org/10.1287/mksc.10.3.185

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Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity

Pages:205–228

Published Online:August 1, 1991

https://doi.org/10.1287/mksc.10.3.205

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Brand Loyalty and Market Equilibrium

Pages:229–245

Published Online:August 1, 1991

https://doi.org/10.1287/mksc.10.3.229

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Multiple Source Procurement Competitions

Pages:246–263

Published Online:August 1, 1991

https://doi.org/10.1287/mksc.10.3.246

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Estimating Heterogeneity in Consumers' Purchase Rates

Pages:264–269

Published Online:August 1, 1991

https://doi.org/10.1287/mksc.10.3.264

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