Free Access
Marketing Science—Growth and Evolution
- John R. Hauser,
- Greg Allenby,
- Frederic H. Murphy,
- Jagmohan Raju,
Jagmohan Raju
[email protected]University of Pennsylvania, President, ISMS, and Departmental Editor, Management Science
- Richard Staelin,
- Joel Steckel
, ,
Frederic H. Murphy
, Jagmohan Raju
, Jagmohan Raju
[email protected]University of Pennsylvania, President, ISMS, and Departmental Editor, Management Science
Richard Staelin
, Published Online:1 Feb 2005https://doi.org/10.1287/mksc.1040.0112
"Marketing Science—Growth and Evolution." Marketing Science, 24(1), pp. 1–2

