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April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Editorial - Special Issue on Competitive Responsiveness

Free Access
Marketing Science—Growth and Evolution

Pages:1–2

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0112

Free Access
Comments on Competitive Responsiveness

Pages:3–7

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0114

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Free Access
Competitive Responsiveness

Pages:8–11

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0111

Research Article - Special Issue on Competitive Responsiveness

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses

Pages:12–24

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0077

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Planning Marketing-Mix Strategies in the Presence of Interaction Effects

Pages:25–34

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0083

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Competitive Reactions to Advertising and Promotion Attacks

Pages:35–54

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0069

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Competitor See, Competitor Do: Incumbent Entry in New Market Niches

Pages:55–66

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0064

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Strategic Pricing and Detailing Behavior in International Markets

Pages:67–80

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1030.0029

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Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis

Pages:81–95

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0087

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Time-Varying Competition

Pages:96–109

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0074

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A General Theory of Pass-Through in Channels with Category Management and Retail Competition

Pages:110–122

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1030.0053

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Own-Brand and Cross-Brand Retail Pass-Through

Pages:123–137

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1030.0043

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Reasoning About Competitive Reactions: Evidence from Executives

Pages:138–149

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0076

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A Prelaunch Diffusion Model for Evaluating Market Defense Strategies

Pages:150–164

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0086

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Research Article - Special Issue on Competitive Responsiveness - Special Issue on Competitive Responsiveness

Research Issues at the Boundary of Competitive Dynamics and Market Evolution

Pages:165–174

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0065

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Focus on Authors - Special Issue on Competitive Responsiveness - Special Issue on Competitive Responsiveness

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Focus on Authors

Pages:175–178

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1040.0113

Guest Area Editors and Ad Hoc Reviewers - Special Issue on Competitive Responsiveness - Special Issue on Competitive Responsiveness

Free Access
Guest Area Editors and Ad Hoc Reviewers

Pages:179–184

Published Online:February 1, 2005

https://doi.org/10.1287/mksc.1050.0115

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