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Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Editorial

Free Access
Brand Loyalty Programs: Are They Shams?

Pages:185–193

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1050.0124

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Research Article

Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should

Pages:194–205

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0090

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The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

Pages:206–217

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0099

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Third-Party Product Review and Firm Marketing Strategy

Pages:218–240

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0089

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Research Notes

Customized Advertising via a Common Media Distributor

Pages:241–253

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0092

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Channel Coordination in the Presence of a Dominant Retailer

Pages:254–262

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0081

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The Effect of Standardized Information on Firm Survival and Marketing Strategies

Pages:263–274

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0094

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“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model

Pages:275–284

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0098

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Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis

Pages:285–293

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0088

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Results on the Standard Error of the Coefficient Alpha Index of Reliability

Pages:294–301

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1040.0097

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Focus on Authors

Free Access
Focus on Authors

Pages:302–304

Published Online:May 1, 2005

https://doi.org/10.1287/mksc.1050.0125

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