Channel Coordination in the Presence of a Dominant Retailer

Jagmohan Raju
Jagmohan Raju
[email protected]
The Wharton School, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, Pennsylvania 19104-6340
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,
Z. John Zhang
Z. John Zhang
[email protected]
The Wharton School, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, Pennsylvania 19104-6340
Search for more papers by this author

Jagmohan Raju

[email protected]

The Wharton School, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, Pennsylvania 19104-6340

Search for more papers by this author

,

Z. John Zhang

[email protected]

The Wharton School, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, Pennsylvania 19104-6340

Search for more papers by this author

Published Online:1 May 2005https://doi.org/10.1287/mksc.1040.0081

Supplemental Material

mksc.1040.0081-sm-technical-appendix.pdf (73 KB)

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cover image Marketing Science

Volume 24, Issue 2

May 2005

Pages 185-304

Article Information

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Received:February 24, 2004
Published Online:May 01, 2005

© 2005 INFORMS

Cite as

Jagmohan Raju, Z. John Zhang, (2005) Channel Coordination in the Presence of a Dominant Retailer. Marketing Science 24(2):254-262.

https://doi.org/10.1287/mksc.1040.0081

Keywords