Customized Advertising via a Common Media Distributor

Published Online:https://doi.org/10.1287/mksc.1040.0092

References

  • Banerjee B., Bandyopadhyay S. Advertising competition under consumer inertia. Marketing Sci. (2003) 22:131–144LinkGoogle Scholar
  • Bernheim B., Whinston M. Common marketing agency as a device for facilitating collusion. Rand J. Econom. (1985) 16:269–281CrossrefGoogle Scholar
  • Bernheim B., Whinston M. Common agency. Econometrica (1986) 54:923–943CrossrefGoogle Scholar
  • Blattberg R., Deighton J. Interactive marketing: Exploiting the age of addressability. Sloan Management Rev. (1991) 33:5–14Google Scholar
  • Bult J., Wansbeek T. Optimal selection for direct mail. Marketing Sci. (1995) 14:378–394LinkGoogle Scholar
  • Chen Y., Narasimhan C., Zhang Z. Individual marketing with imperfect targetability. Marketing Sci. (2001) 20:23–41LinkGoogle Scholar
  • Chickering D., Heckerman D. Targeted advertising on the Web with inventory management. Interfaces (2003) 33:71–77LinkGoogle Scholar
  • Dukes A., Gal-Or E. Negotiations and exclusivity contracts for advertising. Marketing Sci. (2003) 22:222–245LinkGoogle Scholar
  • Epstein J. Advertisers divide and conquer. The Futurist (1998) 32:16Google Scholar
  • Franzak F., Pitta D., Fritsche S. Online relationships and the consumer’s right to privacy. J. Consumer Marketing (2001) 18:631–649CrossrefGoogle Scholar
  • Fructher G. The many player advertising game. Management Sci. (1999) 45:1609–1611LinkGoogle Scholar
  • Fruchter G., Kalish S. Closed-loop advertising strategies in a duopoly. Management Sci. (1997) 43:54–63LinkGoogle Scholar
  • Gal-Or E. A common agency with incomplete information. Rand J. Econom. (1991) 22:274–286CrossrefGoogle Scholar
  • Grossman G., Shapiro C. Informative advertising with differentiated products. Rev. Econom. Stud. (1984) 51:63–81CrossrefGoogle Scholar
  • Hite K., Ciciora W., Alison K., Beauregard R. System and method for delivering targeted advertisements to consumers using direct commands. United States Patent No. 6,002,393 (1999) December www/delphion.comGoogle Scholar
  • Iyer G., Soberman D., Villas-Boas J. M. The targeting of advertising. Marketing Sci. (2005) . ForthcomingGoogle Scholar
  • Katz H., Lancaster K. How leading advertisers and agencies use cable television. J. Advertising Res. (1989) 29:30–38Google Scholar
  • Koschat M., Putsis W. Audience characteristics and bundling: A hedonic analysis of magazine advertising rates. J. Marketing Res. (2002) 39:262–273CrossrefGoogle Scholar
  • Lederer J., Hurter A. Competition of firms: Discriminatory pricing and location. Econometrica (1986) 54:623–640CrossrefGoogle Scholar
  • Montgomery A. Creating micro-marketing pricing strategies using supermarket scanner data. Marketing Sci. (1997) 16:315–337LinkGoogle Scholar
  • Phelps J., Nowak G., Ferrell E. Privacy concerns and customer willingness to provide personal information. J. Public Policy Marketing (2000) 19:27–41CrossrefGoogle Scholar
  • Rossi P., Allenby G. A Baysian approach to estimating household parameters. J. Marketing Res. (1993) 30:171–182CrossrefGoogle Scholar
  • Rossi P., McCulloch R., Allenby G. The value of purchase history data in target marketing. Marketing Sci. (1996) 15:321–340LinkGoogle Scholar
  • Shaffer G., Zettelmeyer F. Advertising in a distribution channel. Marketing Sci. (2004) 23:619–628LinkGoogle Scholar
  • Smyth B., Cotter P. A personalized television listings service. Comm. ACM (2000) 43:107–111CrossrefGoogle Scholar
  • Spangler W., Gal-Or M., May J. Using data mining to profile television viewers in the digital TV era. Comm. ACM (2003) 46:66–72CrossrefGoogle Scholar
  • Villas-Boas M. Sleeping with the enemy—Should competitors share the same advertising agency. Marketing Sci. (1994) 13:190–202LinkGoogle Scholar
  • von der Fehr N.-H., Stevik K. Persuasive advertising and product differentiation. Southern J. Econom. (1998) 65:113–126CrossrefGoogle Scholar
  • Yong L., Putler D., Weinberg C. Is having more channels really better? A model of competition among commercial television broadcasters. Marketing Sci. (2004) 23:109–119LinkGoogle Scholar
  • Zhang J., Krishnamurthi L. Customizing promotions in online stores. Marketing Sci. (2004) 23:561–578LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.