Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
Published Online:1 May 2005https://doi.org/10.1287/mksc.1040.0088
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Volume 24, Issue 2
May 2005
Pages 185-304
Article Information
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- Received:November 09, 2001
- Published Online:May 01, 2005
© 2005 INFORMS
Cite as
John C. Liechty, Duncan K. H. Fong, Wayne S. DeSarbo, (2005) Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis. Marketing Science 24(2):285-293.
https://doi.org/10.1287/mksc.1040.0088
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