The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

Utpal M. Dholakia
Utpal M. Dholakia
[email protected]
Jesse H. Jones Graduate School of Management, Rice University, 6100 Main Street-MS 531, Houston, Texas 77005-1892
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,
Itamar Simonson
Itamar Simonson
[email protected]
Graduate School of Business, Stanford University, 518 Memorial Way, Stanford, California 94305
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Utpal M. Dholakia

[email protected]

Jesse H. Jones Graduate School of Management, Rice University, 6100 Main Street-MS 531, Houston, Texas 77005-1892

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Itamar Simonson

[email protected]

Graduate School of Business, Stanford University, 518 Memorial Way, Stanford, California 94305

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Published Online:1 May 2005https://doi.org/10.1287/mksc.1040.0099

Supplemental Material

mksc.1040.0099-sm-technical-appendix.pdf (278 KB)

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Volume 24, Issue 2

May 2005

Pages 185-304

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Received:October 07, 2003
Published Online:May 01, 2005

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Utpal M. Dholakia, Itamar Simonson, (2005) The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior. Marketing Science 24(2):206-217.

https://doi.org/10.1287/mksc.1040.0099

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The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

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