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Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Editorial

Free Access
Editorial: A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Pages:305–309

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0147

The 2004 ISMS Practice Prize Competition - Special Section: The 2004 ISMS Practice Prize Competition

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The 2004 ISMS Practice Prize Competition

Pages:310–312

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0132

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The 2004 ISMS Practice Prize Winner - Special Section: The 2004 ISMS Practice Prize Competition

Free Access
The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation

Pages:313–331

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0133

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Commentary

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Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World

Pages:332–333

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0134

Practice Prize Article

Free Access
Practice Prize Article—CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods

Pages:334–350

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0135

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Practice Prize Reports

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Practice Prize Reports

Pages:351–366

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0159

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Research Article

Conditioning Prices on Purchase History

Pages:367–381

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0103

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Overchoice and Assortment Type: When and Why Variety Backfires

Pages:382–395

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0109

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Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence

Pages:396–414

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0105

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Generalized Robust Conjoint Estimation

Pages:415–429

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0100

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Promotion Effect on Endogenous Consumption

Pages:430–443

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0110

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Accounting for Primary and Secondary Demand Effects with Aggregate Data

Pages:444–460

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0101

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The Targeting of Advertising

Pages:461–476

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0117

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Research Notes

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Pages:477–489

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0107

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Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information

Pages:490–497

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0102

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The Impact of Utility Balance and Endogeneity in Conjoint Analysis

Pages:498–507

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0108

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Modeling Movie Life Cycles and Market Share

Pages:508–517

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1040.0106

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Focus on Authors

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Focus on Authors

Pages:518–522

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0160

Erratum

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Erratum

Pages:523–523

Published Online:August 1, 2005

https://doi.org/10.1287/mksc.1050.0162

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