Generalized Robust Conjoint Estimation

Published Online:https://doi.org/10.1287/mksc.1040.0100

References

  • Allenby Greg M., Rossi Peter E. Marketing models of consumer heterogeneity. J. Econometrics (1999) 89(March/April):57–78Google Scholar
  • Allenby Greg M., Arora Neeraj, Ginter James L. On the heterogeneity of demand. J. Marketing Res. (1998) 35:384–389CrossrefGoogle Scholar
  • Alon Noga, Ben-David Shai, Cesa-Bianchi Nicolò, Haussler David. Scale-sensitive dimensions, uniform convergence, and learnability. 34th IEEE Sympos. Foundations Comput. Sci. (1993) October 1993Palo Alto, CACrossrefGoogle Scholar
  • Andrews Rick, Ansari Asim, Currim Imran. Hierarchical Bayes versus finite mixture conjoint analysis models: a comparison of fit, prediction, and partworth recovery. J. Marketing Res. (2002) 39:87–98CrossrefGoogle Scholar
  • Arora Neeraj, Huber Joel. Improving parameter estimates and model prediction by aggregate customization in choice experiments. J. Consumer Res. (2001) 28:273–283CrossrefGoogle Scholar
  • Arora Neeraj, Allenby Greg, Ginter James. A hierarchical Bayes model of primary and secondary demand. Marketing Sci. (1998) 17(1):29–44LinkGoogle Scholar
  • Ben-Akiva Moshe, Boccara Bruno. Discrete choice models with latent choice sets. Internat. J. Res. Marketing (1995) 12:9–24CrossrefGoogle Scholar
  • Ben-Akiva Moshe, Lerman Steven R.Discrete Choice Analysis: Theory and Application to Travel Demand (1985) (MIT Press, Cambridge, MA) Google Scholar
  • Ben-Akiva Moshe, McFadden Daniel, Abe Makoto, Bockenholt Ulf, Bolduc Denis, Gopinath Dinesh, Morikawa Takayuki, Ramaswamy Venkatra, Rao Vithala, Revelt David, Steinberg Dan. Modeling methods for discrete choice analysis. Marketing Lett. (1997) 8(3):273–286CrossrefGoogle Scholar
  • Bennett Kristin, Bredensteiner Erin, Langley Pat. Duality and geometry in SVM classifiers. Proc. Seventeenth Internat. Conf. Machine Learning (2000) (Morgan Kaufmann, San Francisco, CA) 57–64Google Scholar
  • Bennett Kristin, Momma Michinari, Embrechts J. MARK: a boosting algorithm for heterogeneous kernel models. Proc. SIGKDD Internat. Conf. Knowledge Discovery and Data Mining (2002) Edmonton, Alberta, Canada(ACM, New York) CrossrefGoogle Scholar
  • Bertsimas Dimitris, Tsitsikilis John. Introduction to Linear Optimization (1997) (Athena Scientific, Belmont, MA) Google Scholar
  • Bolduc Denis, Ben-Akiva Moshe. A multinomial probit formulation for large choice sets. Proc. Sixth IATBR Conf. (1991) Quebec, CanadaGoogle Scholar
  • Carmone Frank, Jain Arun. Robustness of conjoint analysis: some Monte Carlo results. J. Marketing Res. (1978) 15:300–303CrossrefGoogle Scholar
  • Carroll Douglas, Green Paul. Psychometric methods in marketing research: Part I, Conjoint analysis. J. Marketing Res. (1995) 32:385–391CrossrefGoogle Scholar
  • Cortes Corinna, Vapnik Vladimir. Support vector networks. Machine Learning (1995) 20:1–25CrossrefGoogle Scholar
  • Cooley R., Srivastava J., Mobasher B. Web mining: Information and pattern discovery on the World Wide Web. Proc. 9th IEEE Internat. Conf. Tools with Artificial Intelligence (ICTAI’97) (1997) CrossrefGoogle Scholar
  • Cui Dapeng, Curry David. Prediction in marketing using the support vector machines. Marketing Sci. (2005) . ForthcomingLinkGoogle Scholar
  • DeSarbo Wayne, Ansari Asim. Representing heterogeneity in consumer response models. Marketing Lett. (1997) 8(3):335–348CrossrefGoogle Scholar
  • Devroye Luc, Györfi Laszlo, Lugosi Gabor. A Probabilistic Theory of Pattern Recognition, Applications of Mathematics (1996) (Springer, New York) . No. 31CrossrefGoogle Scholar
  • Evgeniou T., Pontil M., Poggio T. Regularization networks and support vector machines. Adv. Comput. Math. (2000a) 13:1–50CrossrefGoogle Scholar
  • Evgeniou T., Pontil M., Poggio T. Statistical learning theory: a primer. Internat. J. Comput. Vision (2000b) 38(1):9–13CrossrefGoogle Scholar
  • Evgeniou T., Pontil M., Poggio T., Papageorgiou C. Image representations and feature selection for multimedia database search. IEEE Trans. Knowledge Data Engrg. (2003) 15:911–920CrossrefGoogle Scholar
  • Freund Yoav, Schapire Robert. A decision-theoretic generalization of online learning and an application to boosting. J. Comput. System Sci. (1997) 55(1):119–139CrossrefGoogle Scholar
  • Friedman Jerome, Hastie Trevor, Tibshirani Robert. Additive logistic regression: a statistical view of boosting. Ann. Statist. (2000) 28(2):337–407CrossrefGoogle Scholar
  • Girosi Federico, Jones Michael, Poggio Tomaso. Regularization theory and neural networks architectures. Neural Comput. (1995) 7:219–269CrossrefGoogle Scholar
  • Green Paul, Srinivasan V. Conjoint analysis in consumer research: issues and outlook. Consumer Res. (1978) 5(2):103–123CrossrefGoogle Scholar
  • Green Paul, Srinivasan V. Conjoint analysis in marketing: new developments with implications for research and practice. J. Marketing (1990) 54(4):3–19CrossrefGoogle Scholar
  • Herbrich Ralf, Graepel Thore, Obermayer Klaus, Smola Alexander J., Bartlett Peter, Schölkopf Bernhard, Schuurmans Dale. Large margin rank boundaries for ordinal regression. Advances in Large Margin Classifiers (1999) (MIT Press, Cambridge, MA) 29–53Google Scholar
  • Jedidi Kamel, Jagpal Sharan, Manchanda Puneet. Measuring heterogeneous reservation prices for product bundles. Marketing Sci. (2003) 22(1):107–130LinkGoogle Scholar
  • Kearns Michael, Schapire Robert. Efficient distribution-free learning of probabilistic concepts. J. Comput. Systems Sci. (1994) 48(3):464–497CrossrefGoogle Scholar
  • Kohavi Ron. Mining E-commerce data: the good, the bad, and the ugly. Proc. Seventh ACM SIGKDD Internat. Conf. Knowledge Discovery Data Mining (2001) San Francisco, California(ACM Press, New York) 8–13CrossrefGoogle Scholar
  • Kuhfeld Warren F., Tobias Randall D., Garratt Mark. Efficient experimental design with marketing research applications. J. Marketing Res. (1994) 31(4):545–557CrossrefGoogle Scholar
  • Lenk Peter J., DeSarbo Wayne S., Green Paul E., Young Martin R. Hierarchical Bayes conjoint analysis: recovery of partworth heterogeneity from reduced experimental designs. Marketing Sci. (1996) 15:173–191LinkGoogle Scholar
  • Louviere Jordan J., Hensher David A., Swait Joffre D.Stated Choice Methods: Analysis and Applications (2000) (Cambridge University Press, Cambridge, UK) CrossrefGoogle Scholar
  • Manski Charles F. The structure of random utility models. Theory Decision (1977) 8:229–254CrossrefGoogle Scholar
  • McFadden Daniel, Zarembka Paul. Conditional logit analysis of qualitative choice behavior. Frontiers in Econometrics (1974) (Academic Press, New York) 105–142Google Scholar
  • McFadden Daniel. The choice theory approach to marketing research. Marketing Sci. (1986) 5(4):275–297LinkGoogle Scholar
  • Niyogi Partha, Poggio Tomaso, Girosi Federico. Incorporating prior information in machine learning by creating virtual examples. IEEE Proc. Intelligent Signal Processing (1998) 86(11):2196–2209Google Scholar
  • Oppewal H., Louviere J., Timmermans H. Modeling hierarchical conjoint processes with integrated choice experiments. J. Marketing Res. (1994) 31:92–105CrossrefGoogle Scholar
  • Pauwels Koen. How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness. Marketing Sci. (2004) 23(4):596–610LinkGoogle Scholar
  • Pontil Massimiliano, Verri Alessandro. Properties of support vector machines. Neural Comput. (1998) 10:955–974CrossrefGoogle Scholar
  • Rifkin Ryan. Everything old is new again: a fresh look at historical approaches in machine learning. (2002) . Ph.D. thesis, MIT Cambridge, MAGoogle Scholar
  • Sawtooth Software, Inc. HB-Reg: Hierarchical Bayes regression. . http://www.sawtoothsoftware.com/hbreg.shtmlGoogle Scholar
  • Scholkopf Bernhard, Burges Chris, Vapnik Vladimir, von der Malsburg C., von Seelen W., Vorbrüggen J. C., Sendhoff B. Incorporating invariances in support vector learning machines. Artificial Neural Networks, ICANN’96, Lecture Notes in Comput. Sci. (1996) 1112(Springer, Berlin, Germany) 47–52CrossrefGoogle Scholar
  • Segal Madhav N. Reliability of conjoint analysis: contrasting data collection procedures. J. Marketing Res. (1982) 19:139–143CrossrefGoogle Scholar
  • Srinivasan V., Aronson Jay E., Zionts Stanley. A strict paired comparison linear programming approach to nonmetric conjoint analysis. Oper. Res. Methods, Models and Applications (1998) (Quorum Books, Westport, CT) 97–111Google Scholar
  • Srinivasan V., Shocker Allan D. Linear programming techniques for multidimensional analysis of preferences. Psychometrica (1973) 38(3):337–369CrossrefGoogle Scholar
  • Srinivasan V., Jain Arun, Malhotra Naresh. Improving the predictive power of conjoint analysis by constrained parameter estimation. J. Marketing Res. (1983) 20:433–438CrossrefGoogle Scholar
  • Stone C. J. Additive regression and other nonparametric models. Ann. Statist. (1985) 13:689–705CrossrefGoogle Scholar
  • Tikhonov A. N., Arsenin V. Y.Solutions of Ill-Posed Problems (1977) (W. H. Winston, Washington, D.C) Google Scholar
  • Tong Simon, Koller Daphne. Support vector machine active learning with applications to text classification. Proc. Seventeenth Internat. Conf. Machine Learning (2000) Google Scholar
  • Toubia Olivier, Hauser John R., Simester Duncan I. Polyhedral methods for adaptive choice-based conjoint analysis. J. Marketing Res. (2004) 41:116–131CrossrefGoogle Scholar
  • Toubia Olivier, Simester Duncan I., Hauser John R., Dahan Ely. Fast polyhedral adaptive conjoint estimation. Marketing Sci. (2003) 22(3):273–303LinkGoogle Scholar
  • Tversky Amos, Kahneman Daniel. Judgment under uncertainty: heuristics and biases. Science (1974) 185:1124–1131CrossrefGoogle Scholar
  • Ulrich Karl T., Eppinger Steven D.Product Design and Development (2000) (McGraw-Hill, Inc., New York) Google Scholar
  • Vapnik Vladimir. Statistical Learning Theory (1998) (Wiley, New York) Google Scholar
  • Vapnik Vladimir, Chervonenkis Alexey. On the uniform convergence of relative frequences of events to their probabilities. Theory Probab. Appl. (1971) 17(2):264–280CrossrefGoogle Scholar
  • Wahba Grace. Splines Models for Observational Data. Series in Applied Mathematics (1990) 59(SIAM, Philadelphia, PA) CrossrefGoogle Scholar
  • Wittink Dick R., Cattin Philippe. Commercial use of conjoint analysis: an update. J. Marketing (1989) 53(3):91–96CrossrefGoogle Scholar
  • Zhu Ji, Hastie Trevor. Kernel logistic regression and the import vector machine. Proc. NIPS2001 (2001) Vancouver, CanadaGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.