Accounting for Primary and Secondary Demand Effects with Aggregate Data
Published Online:1 Aug 2005https://doi.org/10.1287/mksc.1040.0101
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Volume 24, Issue 3
August 2005
Pages 305-523
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- Received:November 03, 2003
- Published Online:August 01, 2005
© 2005 INFORMS
Cite as
Harikesh Nair, Jean-Pierre Dubé, Pradeep Chintagunta, (2005) Accounting for Primary and Secondary Demand Effects with Aggregate Data. Marketing Science 24(3):444-460.
https://doi.org/10.1287/mksc.1040.0101
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