The Impact of Utility Balance and Endogeneity in Conjoint Analysis
Published Online:1 Aug 2005https://doi.org/10.1287/mksc.1040.0108
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Volume 24, Issue 3
August 2005
Pages 305-523
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- Received:August 26, 2003
- Published Online:August 01, 2005
© 2005 INFORMS
Cite as
John R. Hauser, Olivier Toubia, (2005) The Impact of Utility Balance and Endogeneity in Conjoint Analysis. Marketing Science 24(3):498-507.
https://doi.org/10.1287/mksc.1040.0108
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