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The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation

Andris A. Zoltners
Andris A. Zoltners
[email protected]
Kellogg School of Management, Northwestern University, Evanston, Illinois 60201
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,
Prabhakant Sinha
Prabhakant Sinha
[email protected]
ZS Associates, 1800 Sherman Avenue, Evanston, Illinois 60201
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Andris A. Zoltners

[email protected]

Kellogg School of Management, Northwestern University, Evanston, Illinois 60201

Search for more papers by this author

Prabhakant Sinha

[email protected]

ZS Associates, 1800 Sherman Avenue, Evanston, Illinois 60201

Search for more papers by this author

Published Online:1 Aug 2005https://doi.org/10.1287/mksc.1050.0133

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Volume 24, Issue 3

August 2005

Pages 305-523

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Received:September 15, 2004
Published Online:August 01, 2005

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Andris A. Zoltners, Prabhakant Sinha, (2005) The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation. Marketing Science 24(3):313-331.

https://doi.org/10.1287/mksc.1050.0133

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The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation

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