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Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World

Leonard M. Lodish
Leonard M. Lodish
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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Leonard M. Lodish

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Search for more papers by this author

Published Online:1 Aug 2005https://doi.org/10.1287/mksc.1050.0134

References

Little John D. C. Models and managers: the concept of a decision calculus. Management Sci. (1970) 16(8):B466–B485Link, Google Scholar

Volume 24, Issue 3

August 2005

Pages 305-523

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Published Online:August 01, 2005

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Leonard M. Lodish, (2005) Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World. Marketing Science 24(3):332-333.

https://doi.org/10.1287/mksc.1050.0134

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Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World

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Volume 24, Issue 3

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