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Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Editorial

Free Access
Marketing and Designing Transaction Games

Pages:525–530

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0174

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Research Article

Cheap Talk and Bogus Network Externalities in the Emerging Technology Market

Pages:531–543

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0118

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Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction

Pages:544–555

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0142

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Generic and Brand Advertising Strategies in a Dynamic Duopoly

Pages:556–568

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0119

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Customized Products: A Competitive Analysis

Pages:569–584

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0128

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Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?

Pages:585–594

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0152

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Prediction in Marketing Using the Support Vector Machine

Pages:595–615

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0123

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Research Notes

The Effect of Product Assortment Changes on Customer Retention

Pages:616–622

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0121

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Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice

Pages:623–634

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0145

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The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies

Pages:635–645

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0149

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Focus on Authors

Free Access
Focus on Authors

Pages:646–648

Published Online:November 1, 2005

https://doi.org/10.1287/mksc.1050.0179

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