The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies
Published Online:1 Nov 2005https://doi.org/10.1287/mksc.1050.0149
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Volume 24, Issue 4
November 2005
Pages 525-648
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- Received:April 05, 2004
- Published Online:November 01, 2005
© 2005 INFORMS
Cite as
Robert E. Krider, Tieshan Li, Yong Liu, Charles B. Weinberg, (2005) The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies. Marketing Science 24(4):635-645.
https://doi.org/10.1287/mksc.1050.0149
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