Generic and Brand Advertising Strategies in a Dynamic Duopoly

References

• Bass F. M., Parsons L. J. Simultaneous-equation regression analysis of sales and advertising. Appl. Econom. (1969) 1:103–124Crossref, Google Scholar
• Bates R. Anyone remember the old De Beers? JCK (2001) 5:144–150Google Scholar
• Beardi C. Sirius, XM heat up satellite radio race. Advertising Age (2001) 71:4–5Google Scholar
• Boston E., Halliday J. XM takes satellite-radio lead, but Sirius could gain ground. Advertising Age (2003) 74:14Google Scholar
• Brandenburger A. M., Nalebuff B. J.Co-opetition (1997) (Doubleday, New York) Google Scholar
• Chintagunta P. K. Investigating the sensitivity of equilibrium profits to advertising dynamics and competitive effects. Management Sci. (1993) 39:1146–1162Link, Google Scholar
• Chintagunta P. K., Jain D. C. Empirical analysis of a dynamic duopoly model of competition. J. Econom. Management Strategy (1995) 4:109–131Crossref, Google Scholar
• Chintagunta P. K., Vilcassim N. J. An empirical investigation of advertising strategies in a dynamic duopoly. Management Sci. (1992) 38:1230–1244Link, Google Scholar
• Deal K. R. Optimizing advertising expenditures in a dynamic duopoly. Oper. Res. (1979) 27:682–692Link, Google Scholar
• Deal K. R., Sethi S. P., Thompson G. L., Lui P. T., Sutinen J. G. A bilinear-quadratic differential game in advertising. Control Theory in Mathematical Economics (1979) (Marcel Dekker, New York) 91–109Google Scholar
• Erickson G. M. A model of advertising competition. J. Marketing Res. (1985) 22:297–304Crossref, Google Scholar
• Erickson G. M. Empirical analysis of closed-loop duopoly advertising strategies. Management Sci. (1992) 38:1732–1749Link, Google Scholar
• Erickson G. M. Advertising strategies in a dynamic oligopoly. J. Marketing Res. (1995) 32:233–237Crossref, Google Scholar
• Erickson G. M.Dynamic Models of Advertising Competition (2003) 2nd ed.(Kluwer, Norwell, MA) Crossref, Google Scholar
• Espinosa M. P., Mariel P. A model of optimal advertising expenditures in a dynamic duopoly. Atlantic Econom. J. (2001) 29:135–161Crossref, Google Scholar
• Feichtinger G., Hartl R. F., Sethi S. P. Dynamic optimal control models in advertising: Recent developments. Management Sci. (1994) 40:195–226Link, Google Scholar
• Friedman H. H., Friedman L. Advertising myopia. J. Advertising (1976) 5:29–31Crossref, Google Scholar
• Fruchter G. E. Oligopoly advertising strategies with market expansion. Optimal Control Appl. Methods (1999) 20:199–211Crossref, Google Scholar
• Fruchter G. E., Kalish S. Closed-loop advertising strategies in a duopoly. Management Sci. (1997) 43:54–63Link, Google Scholar
• Horsky D. An empirical analysis of the optimal advertising policy. Management Sci. (1977) 23:1037–1049Link, Google Scholar
• Horsky D., Mate K. Dynamic advertising strategies of competing durable good producers. Marketing Sci. (1988) 7:356–367Link, Google Scholar
• Jorgensen S. A survey of some differential games in advertising. J. Econom. Dynam. Control (1982a) 5:341–369Crossref, Google Scholar
• Jorgensen S. A differential games solution to a logarithmic advertising model. J. Oper. Res. Soc. (1982b) 33:425–432Crossref, Google Scholar
• Jorgensen S., Zaccour G.Differential Games in Marketing (2004) (Kluwer, Norwell, MA) Crossref, Google Scholar
• Kotler P.Marketing Management (2003) 13th ed.(Prentice Hall, Upper Saddle River, NJ) Google Scholar
• Krishnamurthy S. Enlarging the pie vs. increasing one's slice: An analysis of the relationship between generic and brand advertising. Marketing Lett. (2000) 11:37–48Crossref, Google Scholar
• Krishnamurthy S. The effects of provision points on generic advertising funding. Marketing Lett. (2001) 12:315–325Crossref, Google Scholar
• Little J. D. C. Aggregate advertising models: The state of the art. Oper. Res. (1979) 27:629–667Link, Google Scholar
• Liu Y., Putler D. S., Weinberg C. B. Is having more channels really better? A model of competition among commercial television broadcasters. Marketing Sci. (2004) 23:120–133Link, Google Scholar
• Naik P. A., Raman K. Understanding the impact of synergy in multimedia communications. J. Marketing Res. (2003) 40:375–388Crossref, Google Scholar
• Piga C. A dynamic model of advertising and product differentiation. Rev. Indust. Organ. (1998) 13:509–522Crossref, Google Scholar
• Prasad A., Sethi S. P. Competitive advertising under uncertainty: A stochastic differential game approach. J. Optim. Theory Appl. (2004) 123:163–185Crossref, Google Scholar
• Roberts M. J., Samuelson L. An empirical analysis of dynamic, nonprice competition in an oligopolistic industry. RAND J. Econom. (1988) 19:200–220Crossref, Google Scholar
• Sethi S. P. Optimal control of the Vidale-Wolfe advertising model. Oper. Res. (1973) 21:998–1013Link, Google Scholar
• Sethi S. P. Dynamic optimal control models in advertising: A survey. SIAM Rev. (1977) 19:685–725Crossref, Google Scholar
• Sethi S. P. Deterministic and stochastic optimization of a dynamic advertising model. Optimal Control Appl. Methods (1983) 4:179–184Crossref, Google Scholar
• Sethi S. P., Thompson G. L.Optimal Control Theory: Applications to Management Science and Economics (2000) 2nd ed.(Springer, New York) Google Scholar
• Sorger G. Competitive dynamic advertising: A modification of the Case game. J. Econom. Dynam. Control (1989) 13:55–80Crossref, Google Scholar
• Teng J.-T., Thompson G. L. Optimal pricing and advertising policies for new product oligopoly models. Marketing Sci. (1984) 3:148–168Link, Google Scholar
• Vakratsas D., Feinberg F. M., Bass F. M., Kalyanaram G. The shape of advertising response functions revisited: A model of dynamic probabilistic thresholds. Marketing Sci. (2004) 23:109–119Link, Google Scholar
• Vidale M. L., Wolfe H. B. An operations research study of sales response to advertising. Oper. Res. (1957) 5:370–381Link, Google Scholar
• Villas-Boas M. J. Predicting advertising pulsing policies in an oligopoly: A model and empirical test. Marketing Sci. (1993) 12:88–102Link, Google Scholar
• Villas-Boas M. J. Dynamic competition with customer recognition. RAND J. Econom. (1999) 30:604–631Crossref, Google Scholar
• Villas-Boas M. J. Consumer learning, brand loyalty, and competition. Marketing Sci. (2004) 23:134–145Link, Google Scholar
• Wrather C., Yu P., Lui P. T., Roxin E. O. Advertising games in duopoly market expansion. Lecture Notes in Pure and Applied Mathematics (1979) 47(Marcel Dekker, New York) 111–149Google Scholar
• Zenor M. J. The profit benefits of category management. J. Marketing Res. (1994) 31:202–213Crossref, Google Scholar