Prediction in Marketing Using the Support Vector Machine
Published Online:1 Nov 2005https://doi.org/10.1287/mksc.1050.0123
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Volume 24, Issue 4
November 2005
Pages 525-648
Article Information
Supplemental Material
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- Received:January 08, 2003
- Published Online:November 01, 2005
© 2005 INFORMS
Cite as
Dapeng Cui, David Curry, (2005) Prediction in Marketing Using the Support Vector Machine. Marketing Science 24(4):595-615.
https://doi.org/10.1287/mksc.1050.0123
Keywords
