Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?

Stefan Stremersch
Stefan Stremersch
[email protected]
Department of Marketing, School of Economics, Erasmus University Rotterdam, Burgmeester Oudlaan 50, 3065 PA Rotterdam, The Netherlands, and Goizueta Business School, Emory University, Atlanta, Georgia 30322-2710
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,
Peter C. Verhoef
Peter C. Verhoef
[email protected]
Faculty of Economics, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands
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Department of Marketing, School of Economics, Erasmus University Rotterdam, Burgmeester Oudlaan 50, 3065 PA Rotterdam, The Netherlands, and Goizueta Business School, Emory University, Atlanta, Georgia 30322-2710

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Peter C. Verhoef

[email protected]

Faculty of Economics, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands

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Published Online:1 Nov 2005https://doi.org/10.1287/mksc.1050.0152

Supplemental Material

mksc.1050.0152-sm-technical-appendix.pdf (134 KB)

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Volume 24, Issue 4

November 2005

Pages 525-648

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Received:February 27, 2004
Published Online:November 01, 2005

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Stefan Stremersch, Peter C. Verhoef, (2005) Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?. Marketing Science 24(4):585-594.

https://doi.org/10.1287/mksc.1050.0152

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Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?

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