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Brand Loyalty Programs: Are They Shams?

Steven M. Shugan
Steven M. Shugan
[email protected]
Warrington College of Business, University of Florida, 201 Bryan Hall, Box 117155, Gainesville, Florida 32611
Search for more papers by this author

Steven M. Shugan

[email protected]

Warrington College of Business, University of Florida, 201 Bryan Hall, Box 117155, Gainesville, Florida 32611

Search for more papers by this author

Published Online:1 May 2005https://doi.org/10.1287/mksc.1050.0124

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Volume 24, Issue 2

May 2005

Pages 185-304

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Steven M. Shugan, (2005) Brand Loyalty Programs: Are They Shams?. Marketing Science 24(2):185-193.

https://doi.org/10.1287/mksc.1050.0124

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Brand Loyalty Programs: Are They Shams?

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