Brand Loyalty Programs: Are They Shams?
Published Online:1 May 2005https://doi.org/10.1287/mksc.1050.0124
References
- Managing Brand Equity (1991) (The Free Press, New York) Google Scholar
- . Consumer learning and brand valuation: An application on over-the-counter drugs. Marketing Sci. (2004) 23(1):156–169Link, Google Scholar
- . Marketing’s third paradigm: Guanxi. Bus. Strategy Rev. (1994) 5(4):69–80Crossref, Google Scholar
- . The effects of free sample promotions on incremental brand sales. Marketing Sci. (2004) 23(3):345–363Link, Google Scholar
- . Customer referral management: Optimal reward programs. Marketing Sci. (2001) 20(1):82–95Link, Google Scholar
- The theoretical underpinnings of customer asset management: A framework and propositions for future research. J. Acad. Marketing Sci. (2004) 32(3):271–292Crossref, Google Scholar
- Brand loyalty—Fact or fiction? Advertising Age (1952) 23(June):53–55Google Scholar
- Brand loyalty—what, where, how much? Harvard Bus. Rev. (1956) 34(1):116–128Google Scholar
- Selecting a portfolio of credit risks by Markov chains. J. Bus. (1968) 41(1):39–46Crossref, Google Scholar
- A comparison of online and offline consumer brand loyalty. Marketing Sci. (2003) 22(4):461–476Link, Google Scholar
- The economics of trading stamps. J. Bus. (1959) 32(2):141–150Crossref, Google Scholar
- A two dimensional concept of brand loyalty. J. Advertising Res. (1969) 9(3):29–36Google Scholar
- Using combined-currency prices to lower consumers’ perceived cost. J. Marketing Res. (2004) 41(1):59–72Crossref, Google Scholar
- . Developing buyer-seller relationships. J. Marketing (1987) 51(2):11–27Crossref, Google Scholar
- . Optimizing Rhenania’s direct marketing business through dynamic multilevel modeling (DMLM) in a multicatalog-brand environment. Marketing Sci. (2004) 23(2):192–206Link, Google Scholar
- Brand choice as a probability process. J. Bus. (1962) 35(1):43–56Crossref, Google Scholar
- The consumers’ criteria. Management Decision (1979) 17(8):699–705Crossref, Google Scholar
- . Using online conversations to study word-of-mouth communication. Marketing Sci. (2004) 23(4):545–560Link, Google Scholar
- Customers as assets. J. Interactive Marketing (2003) 17(1):9–24Crossref, Google Scholar
- A normative methodology for modeling consumer response to innovation. Oper. Res. (1977) 25(5):579–619Link, Google Scholar
- . Customer satisfaction incentives. Marketing Sci. (1994) 13(4):327–350Link, Google Scholar
- . Marketing public policy and the evolving role of marketing academics: A historical perspective. J. Public Policy Marketing (1999) 18(2):265–269Google Scholar
- The customer database: Cross-selling retail financial services. Internat. J. Bank Marketing (1992) 10(7):11–16Crossref, Google Scholar
- Brand Loyalty: Measurement and Management (1978) (John Wiley and Sons, New York) Google Scholar
- . A model of multi-brand loyalty. J. Advertising Res. (1971) 11(3):25–31Google Scholar
- Customer lifetime value research in marketing: A review and future directions. J. Interactive Marketing (2002) 16(2):34–46Crossref, Google Scholar
- . Reward programs and tacit collusion. Marketing Sci. (2001) 20(2):99–120Link, Google Scholar
- . The effects of effort and intrinsic motivation on risky choice. Marketing Sci. (2003) 22(4):477–502Link, Google Scholar
- . The influence of loyalty programs and short-term promotions on customer retention. J. Marketing Res. (2004) 41(3):281–292Crossref, Google Scholar
- Counter revolution? Lower prices, supermarkets have learned, can lick trading stamps. Barron’s National Bus. Financial Weekly (1964) 44(41):3Google Scholar
- Brand preferences and simple Markov processes. Oper. Res. (1960) 8(2):210–218Link, Google Scholar
- The loyalty effect. Ivey Bus. J. (2000) 64(3):17–19Google Scholar
- Motivation and Personality (1954) (Harper and Row, New York) Google Scholar
- . Price uncertainty and consumer search: A structural model of consideration set formation. Marketing Sci. (2003) 22(1):58–84Link, Google Scholar
- Modeling online browsing and path analysis using clickstream data. Marketing Sci. (2004) 23(4):579–595Link, Google Scholar
- The commitment-trust theory of relationship marketing. J. Marketing (1994) 58(3):20–38Crossref, Google Scholar
- . Tesco tops marketing awards. Marketing (1980) 3(29):20Google Scholar
- Return on marketing: Using customer equity to focus marketing strategy. J. Marketing (2004) 68(1):109–127Crossref, Google Scholar
- . What you don’t know about customer-perceived quality: The role of customer expectation distributions. Marketing Sci. (1999) 18(1):77–92Link, Google Scholar
- Modeling multiple sources of state dependence in random utility models: A distributed lag approach. Marketing Sci. (2004) 23(2):263–271Link, Google Scholar
- The cost of thinking. J. Consumer Res. (1980) 7(2):99–112Crossref, Google Scholar
- . The impact of advancing technology on marketing and academic research. Marketing Sci. (2004) 23(4):469–475Link, Google Scholar
- The buying habits of used car purchasers. Quart. Rev. Commerce (1936) 3(2):51–58Google Scholar
- Marketing: Relationship management is more than wining and dining. J. Bus. Strategy (1988) 9(3):60–63Crossref, Google Scholar
- . Product strategy for innovators in markets with network effects. Marketing Sci. (2004) 23(2):243–254Link, Google Scholar
- Competition and multiplant monopoly with spatial nonlinear pricing. Internat. Econom. Rev. (1984) 25(2):425–439Crossref, Google Scholar
- Frequent-flier games: The problem of employee abuse. Executive (1993) 7(1):60–72Google Scholar
- The development of brand loyalty. J. Marketing Res. (1964) 1(3):32–35Crossref, Google Scholar
- . Social contagion and income heterogeneity in new product diffusion: A meta-analytic test. Marketing Sci. (2004) 23(4):530–544Link, Google Scholar
- . Consumer learning, brand loyalty, and competition. Marketing Sci. (2004) 23(1):134–145Link, Google Scholar
- . Brand loyalty and market equilibrium. Marketing Sci. (1991) 10(3):229–245Link, Google Scholar
- . Hoarders worry about the fate of their frequent-flier miles. Knight Ridder Tribune Bus. News (2005) February 27):1Google Scholar
- . Customizing promotions in online stores. Marketing Sci. (2004) 23(4):561–578Link, Google Scholar

