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Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Editorial

Free Access
The Impact of Advancing Technology on Marketing and Academic Research

Pages:469–475

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0096

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Research Article

An Empirical Analysis of Territorial Encroachment Within Franchised and Company-Owned Branded Chains

Pages:476–489

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0082

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Buyer Search Costs and Endogenous Product Design

Pages:490–499

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0080

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Market Roll-Out and Retailer Adoption for New Brands

Pages:500–518

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0072

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Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing

Pages:519–529

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0070

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Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

Pages:530–544

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0054

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Using Online Conversations to Study Word-of-Mouth Communication

Pages:545–560

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0071

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Customizing Promotions in Online Stores

Pages:561–578

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0055

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Modeling Online Browsing and Path Analysis Using Clickstream Data

Pages:579–595

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0073

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How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness

Pages:596–610

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0075

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Do Returns Policies Intensify Retail Competition?

Pages:611–613

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1030.0025

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Reply to “Do Returns Policies Intensify Retail Competition?”

Pages:614–618

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0091

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Advertising in a Distribution Channel

Pages:619–628

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0084

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Focus on Authors

Free Access
Focus on Authors

Pages:629–631

Published Online:November 1, 2004

https://doi.org/10.1287/mksc.1040.0104

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