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Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Thanks to the Individuals

Free Access
A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Pages:275–279

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1040.0085

Research Article

Modeling Browsing Behavior at Multiple Websites

Pages:280–303

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1040.0050

Preview Abstract
Communication Strategies and Product Line Design

Pages:304–316

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1030.0048

Preview Abstract
Decomposing the Sales Promotion Bump with Store Data

Pages:317–334

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1040.0061

Preview Abstract
Technological Advances, Transaction Costs, and Consumer Welfare

Pages:335–344

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1030.0038

Preview Abstract
The Effects of Free Sample Promotions on Incremental Brand Sales

Pages:345–363

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1030.0052

Preview Abstract
Who Benefits from Store Brand Entry?

Pages:364–390

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1030.0036

Preview Abstract
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules

Pages:391–406

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1030.0032

Preview Abstract

Research Notes

Partial-Repeat-Bidding in the Name-Your-Own-Price Channel

Pages:407–418

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1040.0062

Preview Abstract
From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success

Pages:419–428

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1040.0051

Preview Abstract
Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability

Pages:429–450

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1040.0049

Preview Abstract
Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Pages:451–464

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1040.0056

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:465–467

Published Online:August 1, 2004

https://doi.org/10.1287/mksc.1040.0095

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