Editorial

Free Access
Editorial: Consulting, Research, and Consulting Research

Pages:173–179

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1040.0078

The Inaugural ISMS Practice Prize Competition

Free Access
Special Section Introduction by the ISMS Practice Prize Competition Chairman

Pages:180–191

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1040.0066

Research Article

The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment

Pages:192–206

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1040.0063

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle

Pages:207–218

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1040.0057

“Let Me Talk to My Manager”: Haggling in a Competitive Environment

Pages:219–233

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1040.0045

Research Notes

The Additive Risk Model for Purchase Timing

Pages:234–242

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1030.0021

Product Strategy for Innovators in Markets with Network Effects

Pages:243–254

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1040.0058

Implications of Reduced Search Cost and Free Riding in E-Commerce

Pages:255–262

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1040.0047

Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach

Pages:263–271

Published Online:May 1, 2004

https://doi.org/10.1287/mksc.1030.0024

Focus on Authors

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