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Editorial
Research Article
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
Pages:4–20
Published Online:February 1, 2004
Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry
Pages:21–27
Published Online:February 1, 2004
An Empirical Analysis of Determinants of Retailer Pricing Strategy
Pages:28–49
Published Online:February 1, 2004
A Dynamic Changepoint Model for New Product Sales Forecasting
Pages:50–65
Published Online:February 1, 2004
Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks
Pages:66–81
Published Online:February 1, 2004
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
Pages:82–94
Published Online:February 1, 2004
A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts
Pages:95–108
Published Online:February 1, 2004
The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
Pages:109–119
Published Online:February 1, 2004
Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters
Pages:120–133
Published Online:February 1, 2004
Research Notes
Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
Pages:156–169
Published Online:February 1, 2004
