Endogeneity in Marketing Decision Models
Published Online:1 Feb 2004https://doi.org/10.1287/mksc.1040.0060
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Volume 23, Issue 1
February 2004
Pages 1-172
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- Published Online:February 01, 2004
© 2004 INFORMS
Cite as
Steven M. Shugan, (2004) Endogeneity in Marketing Decision Models. Marketing Science 23(1):1-3.
https://doi.org/10.1287/mksc.1040.0060
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