Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
Published Online:1 Feb 2004https://doi.org/10.1287/mksc.1030.0028
References
- Modeling household purchase behavior with logistic normal regression. J. Amer. Statist. Assoc. (1994) 89(428):1218–1231Crossref, Google Scholar
- . Optimal Statistical Decisions (1970) (McGraw-Hill, New York) Google Scholar
- Early prediction of market success for new grocery products. J. Marketing (1960) 25(October):31–38Crossref, Google Scholar
- Sampling-based approaches to calculating marginal densities. J. Amer. Statist. Assoc. (1990) 85:398–409Crossref, Google Scholar
- Promotion of prescription drugs and its impact on physicians' choice behavior. J. Marketing (2001) 65(July):79–90Crossref, Google Scholar
- A logit model of brand choice calibrated on scanner panel data. Marketing Sci. (1983) 2:203–238Link, Google Scholar
- Habit persistence in time series models of discrete choice. Marketing Lett. (2001) 12(1):25–35Crossref, Google Scholar
- . Time Series Analysis (1994) (Princeton University Press, Princeton, NJ) Crossref, Google Scholar
- Managing what consumers learn from experience. J. Marketing (1989) 53:1–20Crossref, Google Scholar
- . Modeling heterogeneity and state dependence in consumer choice behavior. J. Bus. Econom. Statist. (1997) 15(3):310–327Crossref, Google Scholar
- An empirical analysis of the relationship between brand loyalty and consumer price elasticity. Marketing Sci. (1991) 10(2):172–183Link, Google Scholar
- Bayesian Forecasting and Dynamic Models (1989) (Springer-Verlag, New York) Google Scholar
- A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing mix variables. J. Appl. Econom. (2000) 15(6):717–744Crossref, Google Scholar
- Conservatism in a simple probability inference task. J. Experiment. Psych. (1966) 72:346–354Crossref, Google Scholar
- Investigating household state dependence effects across categories. J. Marketing Res. (1999) 36(November):488–500Crossref, Google Scholar
- Kalman filter estimation for new product diffusion models. J. Marketing Res. (1997) 34(August):378–393Crossref, Google Scholar
- . Bayesian analysis in econometrics. J. Econom. (1988) 37:27–50Crossref, Google Scholar

