Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs

Published Online:https://doi.org/10.1287/mksc.1030.0028

References

  • Allenby G. M., Lenk P. J. Modeling household purchase behavior with logistic normal regression. J. Amer. Statist. Assoc. (1994) 89(428):1218–1231CrossrefGoogle Scholar
  • DeGroot M. H. Optimal Statistical Decisions (1970) (McGraw-Hill, New York) Google Scholar
  • Fourt L., Woodlock J. Early prediction of market success for new grocery products. J. Marketing (1960) 25(October):31–38CrossrefGoogle Scholar
  • Gelfand A. E., Smith A. F. M. Sampling-based approaches to calculating marginal densities. J. Amer. Statist. Assoc. (1990) 85:398–409CrossrefGoogle Scholar
  • Gönül F., Carter F., Petrova E., Srinivasan K. Promotion of prescription drugs and its impact on physicians' choice behavior. J. Marketing (2001) 65(July):79–90CrossrefGoogle Scholar
  • Guadagni P., Little J. D. C. A logit model of brand choice calibrated on scanner panel data. Marketing Sci. (1983) 2:203–238LinkGoogle Scholar
  • Haaijer R., Wedel M. Habit persistence in time series models of discrete choice. Marketing Lett. (2001) 12(1):25–35CrossrefGoogle Scholar
  • Hamilton J. Time Series Analysis (1994) (Princeton University Press, Princeton, NJ) CrossrefGoogle Scholar
  • Hoch S. J., Deighton J. Managing what consumers learn from experience. J. Marketing (1989) 53:1–20CrossrefGoogle Scholar
  • Keane M. P. Modeling heterogeneity and state dependence in consumer choice behavior. J. Bus. Econom. Statist. (1997) 15(3):310–327CrossrefGoogle Scholar
  • Krishnamurthi L., Raj S. P. An empirical analysis of the relationship between brand loyalty and consumer price elasticity. Marketing Sci. (1991) 10(2):172–183LinkGoogle Scholar
  • Mike W., Harrison J.Bayesian Forecasting and Dynamic Models (1989) (Springer-Verlag, New York) Google Scholar
  • Paap R., Franses P. H. A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing mix variables. J. Appl. Econom. (2000) 15(6):717–744CrossrefGoogle Scholar
  • Philips L. D., Edwards W. Conservatism in a simple probability inference task. J. Experiment. Psych. (1966) 72:346–354CrossrefGoogle Scholar
  • Seetharaman P. B., Ainslie A., Chintagunta P. K. Investigating household state dependence effects across categories. J. Marketing Res. (1999) 36(November):488–500CrossrefGoogle Scholar
  • Xie J., Michael Song X., Sirbu M., Wang Q. Kalman filter estimation for new product diffusion models. J. Marketing Res. (1997) 34(August):378–393CrossrefGoogle Scholar
  • Zellner A. Bayesian analysis in econometrics. J. Econom. (1988) 37:27–50CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.