Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
Published Online:1 Feb 2005https://doi.org/10.1287/mksc.1040.0087
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Volume 24, Issue 1
February 2005
Pages 1-184
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- Received:September 04, 2001
- Published Online:February 01, 2005
© 2005 INFORMS
Cite as
Jean-Pierre Dubé, Puneet Manchanda, (2005) Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis. Marketing Science 24(1):81-95.
https://doi.org/10.1287/mksc.1040.0087
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