Statement from the Editor Regarding “‘Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model”
Published Online:1 May 2009https://doi.org/10.1287/mksc.1080.0383
"Statement from the Editor Regarding “‘Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model”." Marketing Science, 28(3), p. 554
