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Editorial
Research Article
The Option Value of Returns: Theory and Empirical Evidence
Pages:405–423
Published Online:January 7, 2009
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
Pages:424–441
Published Online:January 12, 2009
Do Innovations Really Pay Off? Total Stock Market Returns to Innovation
Pages:442–456
Published Online:January 12, 2009
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
Pages:472–487
Published Online:February 12, 2009
Benchmarking Performance in Retail Chains: An Integrated Approach
Pages:502–515
Published Online:October 7, 2008
Price Competition in Markets with Consumer Variety Seeking
Pages:516–525
Published Online:December 19, 2008
“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
Pages:541–553
Published Online:June 23, 2008
Statement from the Editor Regarding
Free Access
Statement from the Editor Regarding “‘Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model”
Pages:554–554
Published Online:May 1, 2009
Research Article
Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Pages:555–565
Published Online:October 7, 2008
Research Note—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
Pages:566–572
Published Online:October 9, 2008
Research Note—Wine Journalism—Marketing or Consumers' Guide?
Pages:573–579
Published Online:March 18, 2009
Research Note—Price-Matching Guarantees, Retail Competition, and Product-Line Assortment
Pages:580–588
Published Online:November 21, 2008
Research Note—The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?
Pages:589–598
Published Online:November 5, 2008
Research Note—Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone
Pages:599–608
Published Online:October 24, 2008
Focus on Authors
Call for Submissions
Free Access
Call for Submissions—The 2009 ISMS-MSI Practice Prize Competition
Pages:614–614
Published Online:May 1, 2009
Call for Papers
Free Access
Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)
Pages:615–615
Published Online:May 1, 2009
