Editorial

Research Article

The Option Value of Returns: Theory and Empirical Evidence

Pages:405–423

Published Online:January 7, 2009

https://doi.org/10.1287/mksc.1080.0430

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Pages:424–441

Published Online:January 12, 2009

https://doi.org/10.1287/mksc.1080.0410

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation

Pages:442–456

Published Online:January 12, 2009

https://doi.org/10.1287/mksc.1080.0407

The Benefits of Downstream Information Acquisition

Pages:457–471

Published Online:November 3, 2008

https://doi.org/10.1287/mksc.1080.0408

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis

Pages:472–487

Published Online:February 12, 2009

https://doi.org/10.1287/mksc.1080.0411

Voluntary Quality Disclosure and Market Interaction

Pages:488–501

Published Online:November 5, 2008

https://doi.org/10.1287/mksc.1080.0418

Benchmarking Performance in Retail Chains: An Integrated Approach

Pages:502–515

Published Online:October 7, 2008

https://doi.org/10.1287/mksc.1080.0421

Price Competition in Markets with Consumer Variety Seeking

Pages:516–525

Published Online:December 19, 2008

https://doi.org/10.1287/mksc.1080.0434

Financing as a Marketing Strategy

Pages:526–540

Published Online:January 7, 2009

https://doi.org/10.1287/mksc.1080.0423

“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model

Pages:541–553

Published Online:June 23, 2008

https://doi.org/10.1287/mksc.1090.0502

Statement from the Editor Regarding

Research Article

Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

Pages:555–565

Published Online:October 7, 2008

https://doi.org/10.1287/mksc.1080.0424

Research Note—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality

Pages:566–572

Published Online:October 9, 2008

https://doi.org/10.1287/mksc.1080.0402

Research Note—Wine Journalism—Marketing or Consumers' Guide?

Pages:573–579

Published Online:March 18, 2009

https://doi.org/10.1287/mksc.1090.0489

Research Note—Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Pages:580–588

Published Online:November 21, 2008

https://doi.org/10.1287/mksc.1080.0404

Research Note—The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?

Pages:589–598

Published Online:November 5, 2008

https://doi.org/10.1287/mksc.1080.0406

Research Note—Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone

Pages:599–608

Published Online:October 24, 2008

https://doi.org/10.1287/mksc.1080.0428

Focus on Authors

Call for Submissions

Call for Papers

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