Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Published Online:7 Oct 2008https://doi.org/10.1287/mksc.1080.0424
Supplemental Material
mksc.1080.0424-sm-ec.pdf (154 KB)
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Volume 28, Issue 3
May-June 2009
Pages 403-615
Article Information
Supplemental Material
Metrics
Information
- Received:August 24, 2004
- Accepted:March 19, 2008
- Published Online:October 07, 2008
Copyright © 2009, INFORMS
Cite as
Andrés Musalem, Yogesh V. Joshi, (2008) Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach. Marketing Science 28(3):555-565.
https://doi.org/10.1287/mksc.1080.0424
Keywords
