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Editorial
Free Access
Editorial—Marketing Science and the Financial Crisis
Pages:201–201
Published Online:March 1, 2009
Research Article
Commentary
Free Access
Commentary—Discussion of “Website Morphing”
Pages:224–224
Published Online:February 24, 2009
Free Access
Commentary—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun
Pages:225–225
Published Online:February 24, 2009
Free Access
Commentary—Discussion of the Article “Website Morphing”
Pages:226–226
Published Online:February 24, 2009
Rejoinder
Free Access
Rejoinder—Response to Comments on “Website Morphing”
Pages:227–228
Published Online:February 24, 2009
Research Article
Slippage in Rebate Programs and Present-Biased Preferences
Pages:229–238
Published Online:October 7, 2008
Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”
Pages:239–250
Published Online:October 9, 2008
Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes
Pages:264–273
Published Online:November 3, 2008
Zooming In: Self-Emergence of Movements in New Product Growth
Pages:274–292
Published Online:November 5, 2008
Strategic Assortment Reduction by a Dominant Retailer
Pages:309–319
Published Online:November 21, 2008
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
Pages:320–335
Published Online:October 9, 2008
Limited Edition Products: When and When Not to Offer Them
Pages:336–355
Published Online:March 1, 2009
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
Pages:356–372
Published Online:October 24, 2008
