Editorial

Research Article

Website Morphing

Pages:202–223

Published Online:February 24, 2009

https://doi.org/10.1287/mksc.1080.0459

Commentary

Free Access
Commentary—Discussion of “Website Morphing”

Pages:224–224

Published Online:February 24, 2009

https://doi.org/10.1287/mksc.1080.0471

Free Access
Commentary—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun

Pages:225–225

Published Online:February 24, 2009

https://doi.org/10.1287/mksc.1080.0475

Free Access
Commentary—Discussion of the Article “Website Morphing”

Pages:226–226

Published Online:February 24, 2009

https://doi.org/10.1287/mksc.1080.0476

Rejoinder

Free Access
Rejoinder—Response to Comments on “Website Morphing”

Pages:227–228

Published Online:February 24, 2009

https://doi.org/10.1287/mksc.1080.0485

Research Article

Slippage in Rebate Programs and Present-Biased Preferences

Pages:229–238

Published Online:October 7, 2008

https://doi.org/10.1287/mksc.1080.0391

Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”

Pages:239–250

Published Online:October 9, 2008

https://doi.org/10.1287/mksc.1080.0392

Real-Time Evaluation of E-mail Campaign Performance

Pages:251–263

Published Online:October 7, 2008

https://doi.org/10.1287/mksc.1080.0393

Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes

Pages:264–273

Published Online:November 3, 2008

https://doi.org/10.1287/mksc.1080.0394

Zooming In: Self-Emergence of Movements in New Product Growth

Pages:274–292

Published Online:November 5, 2008

https://doi.org/10.1287/mksc.1080.0395

Click Fraud

Pages:293–308

Published Online:October 24, 2008

https://doi.org/10.1287/mksc.1080.0397

Strategic Assortment Reduction by a Dominant Retailer

Pages:309–319

Published Online:November 21, 2008

https://doi.org/10.1287/mksc.1080.0399

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

Pages:320–335

Published Online:October 9, 2008

https://doi.org/10.1287/mksc.1080.0400

Limited Edition Products: When and When Not to Offer Them

Pages:336–355

Published Online:March 1, 2009

https://doi.org/10.1287/mksc.1080.0401

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category

Pages:356–372

Published Online:October 24, 2008

https://doi.org/10.1287/mksc.1080.0403

Market Research and Innovation Strategy in a Duopoly

Pages:373–396

Published Online:December 19, 2008

https://doi.org/10.1287/mksc.1080.0409

Focus on Authors

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