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Commentary—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun

John Gittins
John Gittins
[email protected]
Department of Statistics, Oxford University, Oxford OX1 3TG, United Kingdom
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John Gittins

[email protected]

Department of Statistics, Oxford University, Oxford OX1 3TG, United Kingdom

Search for more papers by this author

Published Online:24 Feb 2009https://doi.org/10.1287/mksc.1080.0475

Abstract

These comments are a tribute to an impressive paper and suggestions for clarification of some fairly minor issues.

cover image Marketing Science

Volume 28, Issue 2

March-April 2009

Pages 201-401

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Received:November 13, 2008
Accepted:November 17, 2008
Published Online:February 24, 2009

Copyright © 2009, INFORMS

Cite as

John Gittins, (2009) Commentary—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun. Marketing Science 28(2):225-225.

https://doi.org/10.1287/mksc.1080.0475

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