Limited Edition Products: When and When Not to Offer Them
Published Online:1 Mar 2009https://doi.org/10.1287/mksc.1080.0401
- Cited by
- 1 June 2026 | Manufacturing & Service Operations Management, Vol. 0, No. 0
- European Journal of Operational Research, Vol. 84
- 23 April 2026 | Asia Pacific Journal of Marketing and Logistics, Vol. 34
- 25 August 2025 | Management Science, Vol. 72, No. 4
- 7 January 2026 | Journal of Consumer Marketing, Vol. 43, No. 2
- Journal of the Korean Society of Costume, Vol. 76, No. 1
- 26 September 2024 | Journal of Marketing Theory and Practice, Vol. 34, No. 1
- 18 December 2024 | International Journal of Fashion Design, Technology and Education, Vol. 19, No. 1
- 1 January 2026 | SSRN Electronic Journal, Vol. 22
- 25 September 2025 | Psychology & Marketing, Vol. 43, No. 1
- 16 May 2025 | International Journal of Human–Computer Interaction, Vol. 41, No. 24
- 3 October 2025 | Cogent Business & Management, Vol. 12, No. 1
- Journal of Economy and Technology, Vol. 3
- 15 October 2025 | Journal of Service Research, Vol. 67
- 21 July 2025 | Journal of Marketing Research, Vol. 62, No. 5
- 9 September 2024 | Journal of Service Research, Vol. 28, No. 1
- Journal of Business Research, Vol. 186
- 14 October 2024 | Journal of Product & Brand Management, Vol. 33, No. 8
- Transportation Research Part E: Logistics and Transportation Review, Vol. 191
- 18 April 2024 | Journal of Brand Management, Vol. 31, No. 6
- Korean Journal of Human Ecology, Vol. 33, No. 2
- Research Policy, Vol. 53, No. 3
- 17 October 2023 | Journal of Marketing Research, Vol. 61, No. 2
- 7 February 2024 | International Journal of Consumer Studies, Vol. 48, No. 2
- 16 March 2023 | Journal of the Academy of Marketing Science, Vol. 52, No. 1
- 27 June 2023 | International Journal of Retail & Distribution Management, Vol. 51, No. 9/10
- 20 April 2022 | Journal of the Academy of Marketing Science, Vol. 51, No. 6
- 25 October 2022 | Journal of the Academy of Marketing Science, Vol. 51, No. 6
- 15 February 2023 | Journal of the Academy of Marketing Science, Vol. 51, No. 6
- Electronic Commerce Research and Applications, Vol. 62
- Industrial Marketing Management, Vol. 115
- Journal of Business Research, Vol. 167
- 1 October 2023 | Production and Operations Management, Vol. 32, No. 10
- 8 August 2023 | International Journal of Physical Distribution & Logistics Management, Vol. 53, No. 9
- 29 March 2023 | Naval Research Logistics (NRL), Vol. 70, No. 6
- 1 September 2023 | Production and Operations Management, Vol. 32, No. 9
- 7 March 2023 | Journal of Product & Brand Management, Vol. 32, No. 7
- 27 February 2023 | Journal of Marketing Research, Vol. 60, No. 4
- 12 April 2023 | Psychology & Marketing, Vol. 40, No. 7
- 16 August 2022 | Marketing Science, Vol. 42, No. 2
- 27 July 2022 | Journal of Marketing Research, Vol. 59, No. 6
- 30 September 2022 | Operations Research, Vol. 70, No. 6
- Transportation Research Part E: Logistics and Transportation Review, Vol. 165
- 8 July 2022 | European Journal of Marketing, Vol. 56, No. 7
- 13 December 2021 | Psychology & Marketing, Vol. 39, No. 5
- 15 November 2021 | Journal of Economics & Management Strategy, Vol. 31, No. 2
- 30 June 2021 | Journal of Fashion Marketing and Management: An International Journal, Vol. 26, No. 2
- Journal of Business Research, Vol. 137
- 15 February 2021 | Journal of Consumer Behaviour, Vol. 20, No. 5
- Sustainable Production and Consumption, Vol. 27
- International Journal of Costume and Fashion, Vol. 21, No. 1
- 26 October 2020 | Naval Research Logistics (NRL), Vol. 68, No. 3
- 4 May 2020 | Journal of Product & Brand Management, Vol. 30, No. 2
- 18 February 2021 | Journal of Food Products Marketing, Vol. 27, No. 1
- 26 July 2021 | Cogent Business & Management, Vol. 8, No. 1
- 31 December 2020 | British Journal of Arts and Humanities
- 9 October 2020 | Information Systems Research, Vol. 31, No. 4
- 5 June 2020 | Management Science, Vol. 66, No. 12
- 7 May 2021 | International Journal on Media Management, Vol. 22, No. 3-4
- 4 October 2020 | Sustainability, Vol. 12, No. 19
- 19 August 2020 | Review of Marketing Science, Vol. 18, No. 1
- Journal of Consumer Marketing, Vol. 37, No. 6
- International Journal of Research in Marketing, Vol. 37, No. 2
- Journal of Fashion Marketing and Management: An International Journal, Vol. 24, No. 1
- 5 December 2019 | Journal of Marketing Analytics, Vol. 8, No. 1
- 6 September 2019 | Measuring Business Excellence, Vol. 24, No. 1
- 15 December 2019 | Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, Vol. 20, No. 2
- 15 November 2018 | Journal of Travel Research, Vol. 58, No. 8
- Journal of Business Research, Vol. 99
- 20 September 2018 | Journal of the Academy of Marketing Science, Vol. 47, No. 3
- 31 January 2019 | The Design Journal, Vol. 22, No. 2
- 26 June 2018 | Journal of Marketing Analytics, Vol. 6, No. 4
- Journal of Distribution and Management Research, Vol. 21, No. 6
- FoodService Industry Journal, Vol. 14, No. 4
- 30 May 2017 | Popular Music and Society, Vol. 41, No. 4
- 1 May 2018 | Journal of Marketing, Vol. 82, No. 3
- 3 March 2018 | Psychology & Marketing, Vol. 35, No. 4
- 10 November 2017 | The Design Journal, Vol. 21, No. 1
- Journal of Retailing and Consumer Services, Vol. 38
- 14 April 2018 | System Dynamics Review, Vol. 33, No. 3-4
- Journal of Retailing, Vol. 92, No. 4
- 16 December 2016 | Family and Environment Research, Vol. 54, No. 6
- 24 August 2016 | Journal of Organizational Computing and Electronic Commerce, Vol. 26, No. 4
- 10 June 2016 | Marketing Science, Vol. 35, No. 5
- Journal of Fashion Marketing and Management, Vol. 20, No. 3
- 12 October 2015 | Manufacturing & Service Operations Management, Vol. 18, No. 2
- 29 October 2015 | Journal of Consumer Research, Vol. 42, No. 5
- SSRN Electronic Journal, Vol. 51
- SSRN Electronic Journal, Vol. 27
- 4 September 2014 | Strategic Management Journal, Vol. 36, No. 11
- 7 September 2015 | Psychology & Marketing, Vol. 32, No. 10
- 26 March 2015 | Management Science, Vol. 61, No. 9
- Perceived brand quality as a way to superior customer perceived value crossing by moderating effectsJournal of Product & Brand Management, Vol. 24, No. 2
- 12 August 2013 | Marketing Science, Vol. 32, No. 5
- 9 February 2013 | Marketing Letters, Vol. 24, No. 3
- 30 November 2012 | Marketing Science, Vol. 32, No. 2
- 5 November 2012 | Marketing Science, Vol. 32, No. 1
- SSRN Electronic Journal, Vol. 14
- 30 July 2012 | Management Science, Vol. 58, No. 12
- 1 September 2011 | Journal of Marketing, Vol. 75, No. 5
- 24 February 2010 | Management Science, Vol. 56, No. 4
Volume 28, Issue 2
March-April 2009
Pages 201-401
Article Information
Supplemental Material
Metrics
Information
- Received:March 08, 2007
- Accepted:March 07, 2008
- Published Online:March 01, 2009
Copyright © 2009, INFORMS
Cite as
Subramanian Balachander, Axel Stock, (2009) Limited Edition Products: When and When Not to Offer Them. Marketing Science 28(2):336-355.
https://doi.org/10.1287/mksc.1080.0401
Keywords
