Erratum

Free Access
Erratum

Pages:ii–ii

Published Online:January 1, 2009

https://doi.org/10.1287/mksc.28.1.201

Research Article

A Theory of Combative Advertising

Pages:1–19

Published Online:July 3, 2008

https://doi.org/10.1287/mksc.1080.0385

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

Pages:20–35

Published Online:November 21, 2008

https://doi.org/10.1287/mksc.1080.0390

Functional Regression: A New Model for Predicting Market Penetration of New Products

Pages:36–51

Published Online:July 31, 2008

https://doi.org/10.1287/mksc.1080.0382

My Mobile Music: An Adaptive Personalization System for Digital Audio Players

Pages:52–68

Published Online:May 15, 2008

https://doi.org/10.1287/mksc.1080.0371

Measuring Brand Value in an Equilibrium Framework

Pages:69–86

Published Online:November 5, 2008

https://doi.org/10.1287/mksc.1080.0376

Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy

Pages:87–98

Published Online:July 31, 2008

https://doi.org/10.1287/mksc.1080.0377

Quantifying the Economic Value of Warranties in the U.S. Server Market

Pages:99–121

Published Online:December 4, 2008

https://doi.org/10.1287/mksc.1080.0380

Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity

Pages:122–135

Published Online:November 5, 2008

https://doi.org/10.1287/mksc.1080.0386

The Existence of Low-End Firms May Help High-End Firms

Pages:136–147

Published Online:June 23, 2008

https://doi.org/10.1287/mksc.1080.0388

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Pages:148–165

Published Online:September 9, 2008

https://doi.org/10.1287/mksc.1080.0389

Findings—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?

Pages:166–179

Published Online:July 31, 2008

https://doi.org/10.1287/mksc.1080.0384

Research Note—Quantity Discounts in Differentiated Consumer Product Markets

Pages:180–192

Published Online:July 3, 2008

https://doi.org/10.1287/mksc.1080.0381

Focus on Authors

Free Access
Focus on Authors

Pages:193–197

Published Online:January 1, 2009

https://doi.org/10.1287/mksc.1080.0479

2008 Ad Hoc Reviewers

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